17

Sep

NorCal Cannabis Announces 6 New Brands, Chelsea Handler Collaboration

Hall of Flowers has become one of the leading events in the cannabis industry, known for the amount of brand debuts that take place there. On Monday, Benzinga broke the news about Pluto launching at the California gathering. On Tuesday, we've learned about NorCal Cannabis launching six new brands – and an upcoming collaboration with comedian Chelsea Handler.
Read More

04

SEP

Cannabis company CMO brings conventional thinking to unconventional biz

Joel Lunenfeld has a knack for getting in on the ground floor of skyscrapers. He dove into the world of digital marketing in 1999 and social media in 2011, getting an up-close view on each business as it evolved from marketing curio to dominant force. So, for those who believe in the rule of three, take note: Lunenfeld has chosen cannabis marketing as his next domain to conquer.
Read More

18

APR

Think Pot Policy Is Settled? Think Again

This month, The Associated Press reported that a coalition of 25 local governments sued the state’s bureau of cannabis control over a rule that allows home delivery even in cities that do not allow storefront sales.
Read More

15

Apr

Chelsea Handler Partners With NorCal Cannabis

NorCal Cannabis, one of the largest vertically integrated cannabis operators in California, announced today that is has entered a joint-venture with comedian, actress, entrepreneur, author and activist Chelsea Handler to develop a new line of female-focused, branded cannabis products.
Read More

26

mar

NorCal Taps Ex-Twitter Brand Strategy Head For CMO Role

Lately, it’s becoming a trend: Veterans of tech giants are joining the legal cannabis industry. With the cannabis industry often likened by Wall Street sages as the equivalent of what Silicon Valley was like 20 years ago, there’s a karmic symmetry going on here. The current example of this tech-to-cannabis migration is Joel Lunenfeld, 41, ex-head of global brand strategy at Twitter, who’s just been named chief marketing officer at NorCal Cannabis Company, a vertically integrated cannabis operator based in California.
Read More

25

mar

NorCal Cannabis Company Continues Company Expansion with Multiple New Hires

Senior executives hail from brands such as Google, Instagram, Yelp, BlackRock and TripAdvisor.
Read More

15

feb

Norcal Cannabis CEO on 'Budding' Future of Marijuana

Canopy growth shares surge following Q3 results. Yahoo Finance's Zack Guzman & Jeanie Ahn, along with 'Unfair Advantage Live' Founder Chris Winfield discuss with NorCal Cannabis CEO Doug Cortina.
Read More

10

feb

Chelsea Handler Celebrates Canndescent's New Cannabis Vape, Announces Own Branded Line

For those of us among Chelsea Handler’s massive social media following, we already know that her love of cannabis is hardly a secret habit.
Read More

6

feb

Doug Cortina and Jigar Patel of NorCal Cannabis

Doug Cortina, CEO, and Jigar Patel, President, of NorCal Cannabis, one of the largest vertically integrated cannabis operators in California, are our guest for this week’s episode of the Green Rush!
Read More

30

jan

NorCal Cannabis Raises $27 Million in Funding, Eyes California Dominance

NorCal is on a mission to be a juggernaut in the California cannabis market, and now has $27 million in fresh funding to help it achieve that goal. Doug Cortina, CEO, at NorCal, joined Cheddar to discuss how the new capital will help it grow its California market share.
Read More

2

jan

Now for the Hard Part: Getting Californians to Buy Legal Weed

A billion dollars of tax revenue, the taming of the black market, the convenience of retail cannabis stores throughout the state — these were some of the promises made by proponents of marijuana legalization in California.
Read More