Jigar Patel, Co-Founder and CO-CEO of NorCal Cannabis, was drawn to the cannabis industry by his love for the plant and its limitless potential over 20 years ago, and has since become a key player in California’s explosive legal market. In leveraging his extensive knowledge of the history and culture of Californias cannabis landscape , he has modernized the business practices of a formerly prohibited industry and facilitated the development of one of the most compliant, efficient cannabis operations in California’s history. He has seen the company from inception to its current state, having raised over $100m of capital, increased revenue from $2m to over $70m in three years, and managed a strategic pivot from a high growth revenue company to one emphasizing profit margin while still maintaining sustainable growth. Jigar’s passion for the industry shows not just in the numbers, but also through his work in combating the negative stigma around the industry and fighting for social justice. While he also continues to own and operate his own winery, Jigar Wines, his goal is to leverage his position in California’s market to bring cannabis, its culture, and NorCal’s innovative operational practices to the world.
Mr. Hofflich is a seasoned financial executive and turnaround professional with more than 20 years of experience working with more than 30 middle market companies ranging in size from $20 million to $2 billion. Prior to David’s role as CO-CEO at NorCal, he has served as interim CFO and advisor to NorCal’s BOD. David has served as interim CEO, CFO, CRO and advisor to numerous publicly and privately owned companies. He has been recognized for implementing successful strategies in complex business environments, which have created significant enterprise value for stakeholders. Earlier in his career, he served as a controller at UBS and as a senior auditor at Arthur Andersen. He is a certified public accountant, and received his Bachelor of Science in Accounting from SUNY Binghamton’s School of Management and MBA in Finance from Fordham University.