CO-Founder Jigar Patel has been an instrumental leader in the development of the California cannabis industry. His depth of knowledge of the rich history of California cannabis, regulation, cultivation, and sales in a compliant marketplace are essential ingredients to NorCal’s success and growth. Prior to his role as CO-CEO at NorCal, Jigar served as President, leading the development of all facets of NorCals operations and the operational execution of the companies strategic plan. Thru his focus on industry leading efficient cultivation and production operations, brands with product market fit, and development of a statewide sales and distribution network Jigar was able to lead the transition of the company from hyper growth to material profitability. With a profound respect for the cannabis culture, Jigars leadership exemplifies the true vision of leading Norcal by bridging the gap between the history and the future of cannabis as an industry.
Mr. Hofflich is a seasoned financial executive and turnaround professional with more than 20 years of experience working with more than 30 middle market companies ranging in size from $20 million to $2 billion. Prior to David’s role as CO-CEO at NorCal, he has served as interim CFO and advisor to NorCal’s BOD. David has served as interim CEO, CFO, CRO and advisor to numerous publicly and privately owned companies. He has been recognized for implementing successful strategies in complex business environments, which have created significant enterprise value for stakeholders. Earlier in his career, he served as a controller at UBS and as a senior auditor at Arthur Andersen. He is a certified public accountant, and received his Bachelor of Science in Accounting from SUNY Binghamton’s School of Management and MBA in Finance from Fordham University.
Chief Compliance Officer
AnnaRae Grabstein is a strategic leader bringing a unique dual perspective to her role as Chief Compliance Officer of NorCal Cannabis Company as both a seasoned executive and a cannabis industry veteran. With NorCal Cannabis, AnnaRae leads public affairs, cannabis compliance and licensing, corporate social responsibility, legal and organizational development for the company’s diverse cannabis assets. Prior to NorCal, Ms. Grabstein was CEO of Steep Hill Lab, the first cannabis laboratory in the United States and cutting-edge startup where she worked with over 300 dispensaries, cultivators and product developers.