Chief Executive Officer
Douglas Cortina brings a strong background of hands-on business and entrepreneurial experience to NorCal Cannabis. He successfully led the planning, development and execution of multiple cannabis projects throughout the State of California, which eventually became the foundation for the company. Prior to starting NorCal, Douglas worked as a successful real estate developer in San Francisco. An east coast native, Douglas moved to San Francisco from New York City in 2010, where he worked at investment bank Brown Brothers Harriman.
Jigar Patel has been an instrumental leader in the California cannabis industry for almost 20 years. He is the founder of four state and locally compliant cannabis businesses, playing pivotal roles in real estate sourcing, entitlement, funding, design, build and operations. Mr. Patel is an industry leader in bringing local regulatory compliance to many jurisdictions including San Francisco, Santa Rosa, and Sonoma County. His depth of knowledge of the rich history of California cannabis, regulation, cultivation, and sales in a compliant marketplace continue to prove essential ingredients in NorCal’s success and growth.
Chief Compliance Officer
AnnaRae Grabstein is a strategic leader bringing a unique dual perspective to her role as Chief Compliance Officer of NorCal Cannabis Company as both a seasoned executive and a cannabis industry veteran. With NorCal Cannabis, AnnaRae leads public affairs, cannabis compliance and licensing, corporate social responsibility, legal and organizational development for the company’s diverse cannabis assets. Prior to NorCal, Ms. Grabstein was CEO of Steep Hill Lab, the first cannabis laboratory in the United States and cutting-edge startup where she worked with over 300 dispensaries, cultivators and product developers.
Chief Marketing Officer
Joel was most recently Twitter’s Vice President Global Brand Strategy, leading marketing, content, branding, creative, research, social, and paid media globally for Twitter across 30 countries for 6 years. Before Twitter, Joel was CEO of Moxie Interactive - one of the top digital agencies in the US. He’s lead digital, creative and media teams working with brands such as Verizon Wireless, HP, L'Oreal, Fox Movie Studios, Coca-Cola, Puma, Auto Trader, Nestle, Jim Bean, and more. Joel’s also won numerous industry awards, including being inducted into the American Advertising Federation’s Hall of Achievement.
Dick comes to NorCal Cannabis Company after a distinguished career in the technology sector, most recently serving as CEO of Raydiance (acquired by Coherent in 2015). Pierce has also recently served as CEO of Orbital Data Corporation (acquired by Citrix in 2006), which offers solutions to speed the delivery of software applications over wide area networks (WANs). Prior to heading up Orbital, Pierce was a founding member and served in a number of executive roles at Inktomi (acquired by Yahoo in 2001), a search and software infrastructure provider. During Pierce’s tenure, Inktomi’s revenues grew to over $250 million in five years, culminating in a public offering in 1998. Pierce began his career at Intel, ultimately running marketing for one of the company’s $3 billion microprocessor divisions.